Afma to take full control of Safe Assur

A press release from the Competition Council states that the Moroccan brokerage group Afma intends to acquire a further 49% of Safe Assur, a local competitor.

If approved, the transaction would make Afma the sole shareholder of Safe Assur, holding 100% of its capital and voting rights.

While the financial details have not been disclosed, the acquisition would strengthen Afma’s position in Morocco’s insurance and reinsurance brokerage sector.

Both companies are required to submit their comments on the proposed deal to the Competition Council by 21 July 2025.

Afma currently operates 16 branches across Morocco and has maintained a presence in Côte d’Ivoire since 2022.