Generali Sigorta becomes Referans Sigorta

Generali Sigorta, a former subsidiary of the Generali Group, has changed its name to Referans Sigorta.

This name change, combined with a new logo, came after Generali sold its 99.99% stake in Generali Sigorta to several investors.

The rebranding is part of a strategy to increase the number of branches, activate all distribution channels and position the company among the market's leading insurance players over the next three years.